The Ides Of March. Clooney vs Gosling in a battle of rugged manliness.

Despite Ryan Gosling plastering himself over cinema screens in recent weeks (as well as the internet – mostly being feminist and being cute with puppies) having starred in Crazy, Stupid, Love, Drive and The Ides Of March within a few weeks of each other, I have only just got around to seeing the latter despite all three making it onto my ‘to see’ list.

There were several things that struck me while watching the film.

1. You’d have to find significantly uglier actors if you were to do a British version. The US can feasibly have a George Clooney in the running for President now that they have Obama – whose camera-loving looks would be perfectly at home in Hollywood. Dave Cameron and Ed Miliband…not so much.
2. Even in this day and age, if you’re a female who chooses to be sexually liberal, things aren’t going to turn out too well for you, as Evan Rachel Wood’s character Molly Stearns reveals.
3. Philip Seymour Hoffman continues to be an intimidating yet brilliant presence in pretty much every film he stars in.

Commutants appear blurred in photographs

The change seems to happen somewhere during the long escalator descent – the added air pressure squeezes out any humanity, leaving only an angry, desperate wish to get on the nearest train as soon as possible. The fact that there is not any room is irrelevant – they must get on that train, even at the risk of losing an appendage from the closing doors. Even if another train is scheduled for two minutes’ time. It is not an option.

The other morning I witnessed a commutant walking briskly in front of me, when one of her shoes fell off. Such was her determination to get to a train, she only allowed herself to hook her toes back into the offending shoe and carry on at an equally brisk hobble. It is The Fear that drives her.

I don’t believe The Fear relates to being a couple of minutes late for work, because, when back at ground level most commutants afford themselves the time to go and pick up a double-shot skinny latte and a croissant. No, I think The Fear is that of Waiting.

As a newcomer commutant myself, I have not fully completed the transformation – I still apologise whenever I bump into anyone – but have found The Fear to be very contagious. I have already adopted the brisk walk, but sometimes that is taken over by other commutants running – a strange lolling movement whereby a large bag or suitcase is hurled around to try and encourage a sense of momentum, something they only do when forced.

Why are they running? Should I be in more of a hurry? I walk faster. More people running, knocking my bag off of my shoulder as they go – The Fear takes away any worry towards other commutants. I break out into a half-hearted jog, now a full-hearted jog, I mean it now, I want to get to where the commutants are going, but I want to get there first. I elbow, scratch and jostle my way onto the platform.

Five minutes until arrival. I could have walked. Such is The Fear of a commutant.

The Skin I Live In - Antonio Banderas and Elena Anaya

On leaving the cinema after watching Pedro Almodovar’s latest cinematic art-piece, The Skin I Live In (2011), I found it hard to believe that leading man Antonio Banderas was the same person who donned the Zorro mask and leant his voice to Puss in Boots in the Shrek franchise. I had only known him to be dashing, funny and harmless. Now, I wouldn’t want to trust him with anything sharper than a plastic knife.

Almodovar, the infamous Spanish director responsible for several classics of European cinema such as All About My Mother (1999) and Volver (2006), is known for tackling topics that are often shied away from, such as sexuality and gender, themes which are blurred and feature heavily in The Skin I Live In, as well as exploring the separation of the mind from the body.

In a non-linear structure, the film tells the story of Robert Ledgard (Antonio Banderas), a successful plastic surgeon who is pioneering face transplants for burns victims. It quickly becomes apparent that there is something a little off about his live-in patient, the beautiful Vera (Elena Anaya) whom is constantly under surveillance and locked in her room. A dark story unravels to reveal Robert’s traumatic life, riddled with loss, madness, obsession and violence.

There is a repeated use of uncomfortably close-up shots, which are as invasive as the procedures Vera regularly has to endure, as well as striking imagery of injury and some of the most messed up sex you’re likely to see. But what really makes this film is the understated, sinister characterisation by Banderas, and the structural switches between the past and present. Not only do the recurrent memories of the past illustrate how Robert is plagued by them, but they slowly seep information in such a way that when the past and present are finally linked together, there is a fantastic twist, and you will spend the remaining minutes hoping it’s not true.

A beautifully executed movie, that you will not be able to stop thinking about for days afterwards.

In terms of the social media tools I said I was going to use, I made use of Twitter, Flickr, YouTube, Google Maps. I have not used AudioBoo because in the niche posts there has not yet been an instance where it seemed particularly relevant, but I have used SoundCloud in my Capture Cardiff post. I also added use of Facebook as a means of advertising new blog posts, which has been fairly good at directing traffic.

Twitter has been the most effective by far as it brought a lot more traffic to the site, encouraged re-tweets, and was an easy way for new bands to get in touch and ask me to review their work. This happened a lot more than I was expecting, which was a nice surprise and quite a compliment that people had read the posts and were happy enough with the writing that they wanted their band to be featured as part of it.

Quite a few users have viewed my Flickr stream to see extra photos of live performances, particularly those related to Swn Festival, as there were a lot of extra images of the various bands that were playing. I think making an extra effort to provide more images in future would be beneficial.

I could perhaps have increased traffic on my blog further by getting involved in posting in more forums, as I didn’t really stick to this part of my original strategy. The reason behind this is that many of the relevant music forums were for users who were discussing specific topics, and it would not have been appropriate to repeatedly advertise new blog posts – it possibly could have annoyed users rather than encourage them to click on the link!

What seemed to be the most successful way of increasing traffic is when a band or artist that I had featured retweeted a link to the blog post they were featured in. This worked particularly well with ‘Interview: Jolly Hollie’, as he used Twitter extensively to target specific people to the post – the post was tweeted more than 20 times – and luckily he has a lot of media contacts after publicising his charity work.

Another strategy that has shown to be important is choosing when to post a new article. Just from observing the amount of people who are using Facebook and Twitter at different times of the day, it seems that posts that are first advertised in the evenings – particularly Sunday evening, when a lot of people are working at their computers and are unlikely to be out – have been much more successful than those posted earlier in the day.

The most number of hits I received on a single blog post has been 123 views (so far) on ‘Brand Spanking New: Eureka Stockade Album Review’. This is partly through the post title being SEO friendly, as people have found the review as a result of searching for the band name – also, as the band are still relatively unheard of there are not many other blogs that feature album reviews. The band also helped by re-tweeting the article to their followers, and this was published on a Sunday evening when a lot of people are online.

The least successful have been the general news articles, like ‘Ethan Ash, iTunes Single of the Week’. In the future I would leave out posts like this altogether as it does not really deliver anything original.

I have continued posting on my blog and it is still growing in terms of the number of hits each post gets, and new bands getting in contact with me, so I do feel that the strategy I have adopted is working, albeit a little slower than some others. For the future I would perhaps include a more interactive aspect to the blog, eg. reader polls, and giving more encouragement for people to leave comments, as there have only been a handful so far.

In addition, while I have been tagging and linking to external websites consistently, I would perhaps make more of this in the hope that other blogs in the same niche would link back to mine.

Link to Capturing Cardiff: Chapter Arts Centre Celebrates 40th Anniversary (course blog). This shows where I have used the most tools in a single blog post to support the content; Soundcloud, YouTube, links, Twitter, a picture slide show, and Twitter to advertise the post.

Link to Brand Spanking New: Eureka Stockade Album Review – most successful blog post. The Tweet count shows where it has been shared several times through RTs.

Link to Ethan Ash; iTunes ‘Single of the Week’ – least successful blog post. In retrospect, this really is not up to the standard I would aim to uphold now – it is too short, too much like a piece of PR, says nothing about the song itself, and has a boring image to accompany it.

Words: 893

Chapter's defiant message shows it's going nowhere

Cardiff’s Chapter Arts Centre, is internationally renown for exhibiting an eclectic range of cultural offerings, and will be celebrating its 40th anniversary in April 2011.

To celebrate four decades of showcasing films, plays, performance art, live music and art exhibitions, Chapter have commissioned Norfolk-based artist Gemma Correll to paint a mural across the wall in the bar to tell the story so far.

The piece, stretching across most of the back wall in the bar covers all of the major events to have taken place in Chapter between 1971 and 2011. Whilst in the middle of painting it on December 10, Gemma estimated it would take a total of 16 hours to complete.

There is a lot of history to fit in; Gemma has documented Chapter’s journey from the building once being home to Canton High School, the memorable pop concert that was held to raise money for the refurbishment, as well as referencing the positive reaction Chapter has had; being hailed “one of the best small cinema spaces in Wales”, and major events and exhibitions, like Luna Park.

A woman who was instrumental in opening Chapter Arts Centre, Christine Kinsey, recounts what had to be done to bring about the opening.

“Bryan Jones, Mik Flood and myself first discussed the idea of setting up an Arts Centre for Wales in Cardiff in December 1968. As visual artists and writers we recognised the lack of facilities for communicating our art at that time.”

A pilot programme called ‘Pavilions in the Parks’ was run in Newport and Cardiff in 1970, which consisted of a month-long programme of events featuring visual artists, writers and performers, which was free for the public and generated awareness and publicity.

Christine also worked with Steve Allison to organise the massive 12-hour long concert, headlined by Pink Floyd, and featuring Black Sabbath and Quintessence to heighten awareness and raise money for the centre. While it was hugely popular, the concert only just managed to cover costs.

Luckily, arts centres were a popular new concept at the time, and this meant that the City Council and the Civic Theatre Trust could be contacted for support. Chapter received help from the City Council and the Arts Council, and grants from sources such as the Gulbenkian Foundation. Once the cinema and bar were open, the centre became much more sustainable.

Despite the recession and the Government’s latest cuts to arts funding, Chapter’s figures for 2010 look encouraging.

• 750, 000 recorded visits
• 375, 000 customers at the caffi-bar
• 54, 000 gallery visits
• 52, 000 participants at classes and workshops
• 1, 920 film screenings
• 1, 000+ meetings
• 430 theatre performances

Marc Roberts visits, performs and works at Chapter. He has been frequently visiting the centre for over 20 years.

Speaking to Marc:

Unfortunately, not all art institutions in Cardiff are faring so well. Cardiff School of Art and Design announced they will no longer be continuing the sculpture pathway in the Fine Art course, and some courses have been stopped altogether.

The changes have taken place as a result of the cap on student numbers, from the current 1377 undergraduate students to 1000 by 2013, and a reduction in funding to Higher Education in Wales.

Professor Gaynor Kavanagh, Dean of Cardiff School of Art & Design, says, “The decisions were taken at the highest level, in response to demands that are external and beyond our control or influence. They were profoundly difficult decisions to take and none have been taken lightly or without a lot of thought.”

It is maintained that the resources will be retained and that current students will not be affected, but they are not so sure.

Hollie Allen is in her second year studying sculpture, she says, “We are a huge department and it shocked me when I found out it was being cut, due to the fact we are integral to Fine Art.”

Although Hollie will be able to complete her course, after doing her foundation course and undergraduate at UWIC with an aim to go on to the MA Sculpture course, she is no longer sure she wants to remain at the institution. “I also feel that we won’t be looked after and they have mucked us around as we go towards the final year of the degree.”

Many students feel the same, and held a student protest in Cardiff on December 14, surrounding Vice Chancellor Anthony Chapman’s office chanting “Save our school.” There was also a reading of an online petition with 800 names on it, speaking out against the cuts.

A number of other reactions have been voiced by students on social media outlets, a selection of which have been collected together on Storify.

While changes in the arts community seems to be inevitable, it is not all bad news. Speaking to Lauren, who works in the Chapter Arts gallery, she was encouraged by things such as the empty shops project. Such an initiative would not have been set up in good economic times, and positively impacts creativity.

Lauren, from Chapter Arts Centre gallery:

As for Chapter, it has made it through all times of uncertainty in the last 40 years, and there is no reason why it should not survive this latest hurdle. Chapter’s Director, Janek Alexander, commented, “Fundamentally Chapter has survived because it meets a real need and because artists and the public have responded so positively to the opportunities Chapter has created.”

Although change in difficult times is inevitable, Cardiff’s art scene can remain vibrant providing the public continue to support it.

Well, no one can definitively answer that question, but there are pros and cons to all proposed methods and models. Robert outlined the changes in online advertising as opposed to print; even before the recession, advertising was failing to benefit news corporations as the most financially viable way for the advertising companies to make money was through paid search. This is where search engines like Google would kindly target search/ contextual advertising at its users in exchange for a fee.

Display advertising, like banners on news websites, just doesn’t bring in the dollar.

So then, how about a paywall making customers pay to view content? I have already had a look at how The Times have begun to capitalise on their content. Robert gave us some interesting stats which somewhat contradict the positive spin they placed on their business model; according to a PCUK/Harris poll asking the question ‘What would you do if your favourite news website starting charging for content?’, 74% said they would ‘Find another free site’ and just 5% said they would ‘Pay to continue reading’.

Perhaps April this year brought the answer; the iPad. It seems that, while readers are not willing to pay for content on the internet, their iPhone and iPad apps seems to be fair game. Arguably, this may be because there is more scope for more adventurous design and creativity – in an interview Rupert Murdoch stressed the need for the apps for his publications to be beautifully crafted.

Wired magazine, at the forefront of new technology, recently headed an issue of their magazine with the bold statement ‘The Web is Dead’, referring to online editions of newspapers and magazines, which are bound by the design restrictions of the internet. Tablets can replicate the experience of the print product.

Whether too much optimism is placed on tablets is still yet to be seen, as more products are designed and prices come down perhaps they will become a staple of every household and app sales will go crazy.

As a personal print fan though, I wonder what will become of the traditional pastime of settling down on the sofa with a magazine and a cup of tea. While new revenues must be developed, I was comforted by one of Robert’s final sentiments (with a great pop reference):

“Video didn’t kill the radio star, and online won’t kill print”

Where? Here.

After the popularity of hyperlocal blogs and websites, such as the Guardian Cardiff site, and Josh Halliday’s SR2 blog in Sunderland, it seems that journalism needs to step it up a notch and get hyperactive too; moving out of the office and getting down and dirty in the midst of the action with their target community.

So, hyperlocal – check, hyperactive – check. Now there’s another toy creeping into the journalism toolkit; geolocation. There are a few apps around, but most prominent are Gowalla and foursquare, which enable you to register your location online. While this alone is not particularly useful in terms of journalism, new ways of using it are beginning to emerge.

On May 7 2010, Wall Street Journal used FourSquare to send a ‘shout’ to everyone in Times Square, New York to let them know that part of the area was being evacuated due to a bomb scare. While this may not have affected a huge percentage of people, as it would depend on them being logged in to foursquare at the time, it does open up some different news reporting opportunities.

On a smaller scale, I think geolocation could be really useful. Taking music journalism as an example; you’ve interviewed the band before they took to the stage, and you’re at the venue watching their performance.

You can register at the venue and send ‘shouts’ to everyone else at the gig who is logged in and give them teasers from your interview. As the band plays each song, you could message the likes of; ‘This was inspired by… This was written when he was drunk… This is secretly his favourite song…This is being released as a single next month.”

After that it is fairly likely those people would be much more likely to sit and read your interview and any related articles; job done. I might try it next time…

Since the Freedom of Information Act was passed in 2000, the opportunities for journalists have greatly increased as a whole host of potential data is available for their perusal. The intention behind the act was to encourage a culture of openness and accountability, and it is therefore intention neutral; a public body has the same obligation to share their information with a journalist as they do to any member of the public.

While this is great, there are a few hoops to jump through before you can get what you want. Firstly, the information request has to be submitted in writing, and while you can ask for the information to be submitted in a certain format, after a possible 20 working days wait for a response, you might not get it.

If you’re lucky and get the information you want, the big question is; what do you do to make any kind of sense out of it?

Like a journalist does with any source, you interview it. No, don’t sit there talking to a database (well, you can if you want, but it’s pretty stubborn under questioning), but ask the data what you want it to show, and make sure it communicates clearly. To illustrate the information to potential readers it’s best to do this in a visual form; charts, graphs, maps.

You could just stick with traditional Microsoft Excel, but there are a huge list of other programs that have been written that are ace at data interpretation. From the few I’ve looked into, the prettiest, and easiest to use so far is Wordle…

Here’s what it makes of Lionel Barber’s speech ‘Why Journalism Matters’ from April 2009:

Wordle has identified the key words in the speech

It’s pretty cool…

As a rudimentary explanation, The Times have put exclusive content; Times+, videos, popular columns, and lots of other juicy extras, out of reach of those who have not signed up to their payment scheme.

While the plan’s long-term sustainability is still in question, Joanna outlined how the exclusivity – whilst making some money from online journalism – also functions as making a tight-knit community of readers. As said before, it is the community you are writing for, the niche, that should determine what you write about, not your opinion as the journalist.

The Times are now looking at ways of understanding their community’s data; not just looking at what generates the most traffic and comments, but what stories are important to the readers. This is where hyper local blogging is really leading the way, as it is written by the community, for the community, and therefore gets the content spot on.

To try to create a similar level of intimacy, The Times have been looking at ways to bridge the gap between readers and journalists; this is where Joanna has come in. With numerous Twitter accounts around the 160 mark (160?!), a 24 hour functional customer services blog, emails from the editors to the 500 most active commenters, and exclusive reader events, the subscribers should be feeling a lot more involved and valued. And so they should when they are paying for it.

As we left the lecture theatre, I was still unsure about whether the paywall will catch on – it seems as though a very dedicated core readership is required, and I’m not convinced every newspaper is as fortunate as The Times.

One thing that cannot be argued with though is Joanna’s assertion that, more than anything,

We need people experimenting right now

Are you sitting comfortably? Then I’ll begin.

Once upon a time, in the early 80s (1983 to be exact) a phenomenon called ‘Breakfast Television’ was born. It was called TV-am. The news team had to write scripts to accompany some fairly poor photos, safe in the knowledge millions of people at home would be watching because, well, they didn’t have much choice; either they watched the BBC or ITV. And if they didn’t like what they saw there wasn’t really anything they could do about it.

Cue Sky News, which spawned hundreds of channels, 24 hour news, and a fierce competition between the news channels to be the first to break a story. And if that wasn’t enough to contend with, along came the internet, which blew the media industry wide open. Anyone can break news, there is an innumerable amount of free content available whenever you want it. And now the audience can answer back too. Sounds like a nightmare.

There are pros, especially for the individual journalist. Rory gave us a good example, as a broadcast journalist with a good story, you are often battling against several others to get your story featured as a main television news item. If you’re turned down, you can just upload the content on your blog and get it viewed that way. In fact, much more content can be accommodated by a blog – a more in-depth look into the story, links, pictures and maybe some audio/video to finish it all off.

The bottom line, which is stressed again and again, is that underneath all of the multi-platform skills and adaptability, there needs to be the basic journalistic skills that have been important since the time of typewriters; a nose for a story, high quality communication and accuracy.